When employing insurance email marketing, you want to have the broadest reach possible. As such, it will likely be beneficial to you and your business if you start your ad campaign with an established marketing company. They will likely already have a database of new potential clients and business partners for you to start with. It isn’t absolutely necessary, but it is a good place to begin.
Types of Banners
More often than not, you will be able to choose a combination of live cycle and a la carte advertisements. The live cycle banners will pop up on a site or in an email and will encourage the viewer to click on it. Individual a la carte banners are purchased based on number of issues or frequency.
Anyone who clicks on your ad will automatically go to a landing page for that service or product. There is likely also a call to action wherein the lead will be asked to give an email address. While the database you are using may already have this information, asking for it again will elevate the prospect to the “click-through” level, which indicates the individual is more likely to be interested in your business.
Insurance email marketing is more than just randomly placing ads. It requires a fair amount of strategy and follow through on new leads and potential customers.