Successful businesses rely on strong customer data to help accelerate growth and disseminate information. For companies that sell to insurance carriers, the right insurance agent list can make all the difference. A good list can jump-start a product campaign or connect salespeople with key contacts within an organization.
Whether you plan to build that yourself or want to invest in a marketing company’s established list, your long-term goal should be to add to that list. Doing so take a bit of strategic thinking and an adherence to some fundamentals.
Manage Your List Appropriately
Start with a strategic list management plan. Even something as simple as making sure emails are spelled correctly can strengthen the power of your insurance agent list. Make sure that any bounce backs connected to a properly spelled email address are scrubbed from your list, as well.
As your list grows, you will need to comb through emails to make sure your contacts are still at the same job or the business has not changed email servers. You may even want to consider stripping some email contacts out of your list even if they are still valid addresses. Over time, contacts become disengaged and sending a communication to them becomes more of a burden than a blessing. Follow these fundamentals and your insurance agent list should serve you well for a long time.